Seth Godin commenting on the life and times of Walter Cronkite:

At every turn, he acted as if he had a responsibility to his audience. He didn’t do the right thing because he thought it would help him get ahead and then one day he’d get his share. Instead, he always did the right thing because that’s who he was.

Transparency works if it’s authentic.

I’ll go a step further. Not only does authentic transparency work, but any business found without it over the next ten years is going to see some pretty rough times. Transparency will happen, whether you like it or not.

With Facebook, MySpace, Twitter, and all the other social networking (ahem: voyeur-in-training) sites out there, it’s just a matter of time before the new media exposes your company as one people can trust, or one that more quickly meets it’s doom due to heightened customer awareness, and subsequent brand-abandonment.

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