{"id":837,"date":"2009-07-16T01:53:16","date_gmt":"2009-07-16T08:53:16","guid":{"rendered":"https:\/\/blog.iamron.com\/?p=837"},"modified":"2010-07-22T10:15:27","modified_gmt":"2010-07-22T17:15:27","slug":"why-oh-why-cant-you-spend-half-a-billion-a-little-more-wisely","status":"publish","type":"post","link":"https:\/\/blog.iamron.com\/business\/why-oh-why-cant-you-spend-half-a-billion-a-little-more-wisely\/","title":{"rendered":"Why, oh why can&#8217;t you spend half a billion a little more wisely?"},"content":{"rendered":"<p>Apparently, the latest Microsoft ad was shot on the super sexy RED One digital video camera.  Shame.  The piece borders on painful, and is a cheap reproduction of a cheap reproduction of something that shouldn&#8217;t have cost what I&#8217;m sure it did in the end.  Funny that it could only be created using a Mac.  Not funny that RED&#8217;s name got a little dirt on it today.<\/p>\n<p>Ads that have ranged from childish plastic-dinosaur-headed pc using morons to lame action adventure wannabes compels me to ask over and over and over again: &#8220;Microsoft\u2014WHAT ARE YOU THINKING?  Does your demographic find this funny?  Glad I&#8217;m not your demographic.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/blog.iamron.com\/wp-content\/uploads\/2009\/07\/july_surv2_mircosoft.jpg?ssl=1\" target=\"_blank\" class=\"img\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.iamron.com\/wp-content\/uploads\/2009\/07\/july_surv2_mircosoft.jpg?resize=250%2C431&#038;ssl=1\" alt=\"microsoft dinosaur head campaign\" title=\"microsoft dinosaur head campaign\" width=\"250\" height=\"431\" class=\"alignleft size-full wp-image-840\" srcset=\"https:\/\/i0.wp.com\/blog.iamron.com\/wp-content\/uploads\/2009\/07\/july_surv2_mircosoft.jpg?w=250&amp;ssl=1 250w, https:\/\/i0.wp.com\/blog.iamron.com\/wp-content\/uploads\/2009\/07\/july_surv2_mircosoft.jpg?resize=87%2C150&amp;ssl=1 87w\" sizes=\"(max-width: 250px) 100vw, 250px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Trying to be cool.  Trying to be funny. Trying to be smart.  Trying, and failing.  Why don&#8217;t you try just being yourself.  Be honest.  Be open.  Be clear.  What in sam hill does telling me that I&#8217;m going extinct by using last year&#8217;s &#8220;latest and greatest&#8221; Microsoft product have to do with building brand loyalty?  How does showing me a lame commercial starring recently deceased MS Word character clippy make me want to trust you more than I trust a crocodile in heat?  <\/p>\n<p>I want to know that YOU know that you suck.  That you have sucked.  For the last 20 years.  Then I want to hear you promise that you are changing.  I want to hear that you are committed to making life better for everybody, not just your paying constituents.  I want to hear you will begin supporting standards, openness, and honesty, and that this is your new mantra starting today.  And five years from now when I check back in on you I want to see that this commitment has only grown stronger.  Because frankly, at this point I don&#8217;t believe you any more than I believe Kim Jong-il when he says he only wants uranium so he can &#8220;&#8230;power the fizzle fountain at the National Children&#8217;s Friendly Forest Flower Exhibit, and not because I want to make nuclear warheads to blow those idiotic Americans all to hell.&#8221;<\/p>\n<p>Here&#8217;s the original MS ad shot on the RED: <br \/><span style=\"text-decoration: line-through;\">http:\/\/files.coloribus.com\/\/?DLFILE=\/files\/paedia\/reel\/part_55\/558211\/file\/ms.mp4<\/span><br \/>\nUPDATE: That file has been closed off to non-paying subscribers.  Here&#8217;s the video on Youtube.  It still sucks:<br \/>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"990\" height=\"557\" src=\"https:\/\/www.youtube.com\/embed\/VUawhjxLS2I?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apparently, the latest Microsoft ad was shot on the super sexy RED One digital video camera. Shame. The piece borders on painful, and is a cheap reproduction of a cheap reproduction of something that shouldn&#8217;t have cost what I&#8217;m sure it did in the end. Funny that it could only be created using a Mac. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[12,28,22,21],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p20FV9-dv","_links":{"self":[{"href":"https:\/\/blog.iamron.com\/wp-json\/wp\/v2\/posts\/837"}],"collection":[{"href":"https:\/\/blog.iamron.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iamron.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iamron.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iamron.com\/wp-json\/wp\/v2\/comments?post=837"}],"version-history":[{"count":17,"href":"https:\/\/blog.iamron.com\/wp-json\/wp\/v2\/posts\/837\/revisions"}],"predecessor-version":[{"id":934,"href":"https:\/\/blog.iamron.com\/wp-json\/wp\/v2\/posts\/837\/revisions\/934"}],"wp:attachment":[{"href":"https:\/\/blog.iamron.com\/wp-json\/wp\/v2\/media?parent=837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iamron.com\/wp-json\/wp\/v2\/categories?post=837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iamron.com\/wp-json\/wp\/v2\/tags?post=837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}