Superchrome

December 9th, 2009 Permalink

Check out the latest addition to my web portfolio, Superchrome.
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Lot’s of people (read: like 4) have decided to take a personal vendetta against AT&T and Apple and give up their sweet, friendly little iPhone and pick up either a Pre, a Google Android phone, or both. They tout religious fervor for abstinence from Satan’s Spawn – the App Store – driven by the need to stand up for the rights of users and developers alike. Most say they can’t stand how Apple has been heavy handed with many things (mainly the App Store/Developer relationship) and that they are going on strike. Others claim that AT&T’s incompetence is too frustrating, and they’re not going to take it anymore. A lot of them say both, and therefore have two good reasons to leave the iPhone.

So, I have been thinking in my head this whole time, didn’t these guys use cell phones before the iPhone? I mean, didn’t they try out the abysmal handsets that were crippled by the best network in the game, Verizon? Didn’t they try having conversations with T-Mobile or AT&T users where the conversation sounded more like morse code than 21st century cellular communications? And most of all, on the mobile computing front, did any of these guys actually use the Palm, arguably the best handheld computer on the market before the iPhone? Well, I’ve done all this and more, and I have to say the iPhone was a real treat when it came out.

I was extremely concerned about carrier quality when I began seriously considering the switch. Dropped phone calls was a myth as far as I was concerned, as Verizon’s network really is that good. Calls sounded as clear and as clean as calls originating from a handset. I was living in California when the iPhone came out, and still had a Verizon contract. I tried AT&T for the trial period with the then sub-standard Palm Treo 650, and was utterly dismayed at the crap quality of the phone service, not to mention the hardware differences between the same phone on Verizons network (microphone responded differently, audio levels were so low they were unusable, even on speaker, and the AT&T Treo took about 30 seconds to connect a call, vs. Verizon’s 650 that would start ringing almost the second you pushed send). Then, there was the terrible hissing sound present with ALL AT&T calls, on the 650 and the RAZR. YUK!

So the thought of switching to AT&T, even for the iPhone, was scary. What finally made me switch? Well, it was a combination of things, but the biggest was NOT the lust for the iPhone, even though that was palpable. No, instead it was the sheer hatred I had developed for Verizon. Between a move back to Utah, a first time large purchase of the Palm Treo 700p, and some really crappy experiences with the handset and carrier, I decided enough was enough.

I’d threatened to switch from Verizons asininely high priced calling network to something more affordable for months – nay – years at that point, and still had little luck getting what I felt was due from them. Complex things, like proper billing, telephone representatives who don’t lie about what were supposed to be documented promises, and most of all, a handset that actually works. The first two, I could deal with. The bill I would watch religiously. It’s not difficult when you’re paying ~$180/month (sometimes more). Some people drive a good used car for that price. The lying and seemingly cultured cheating I would counter with my all-out assault of annoying calls, hitting the 611 five or six times if needed to get the one representative who was too new, too stupid, or too kind to know that you don’t break Verizon’s policies without repercussions.

But the third point, the telephone that didn’t work, that really irked me. I had always talked Verizon into giving me the highest priced handsets for free, pointing out that this would be cheaper for them than losing me. Alas, I did spend well over the average in monthly plan fees, and always paid my bill. What was not to like. Of course, I did have to sell the idea to them every time, but each and every time, I’d get a new handset for my wife and myself, and not just the cheap ones either. These are the ones that would actually last 2 years and longer. But it was time to move up to the big time. I was sick of carrying two devices in my pocket (a palm and phone), and got the idea that a two-in-one would be the solution.

Enter the 700p. Long story short: it was great, when it was great. But soon it fell into fits of bugginess, freezing, and most regrettably, extreme lack of call quality. I would get horrible sound, bad connectivity (voice AND data) and a whole lot of lame excuses from Verizon. I had the phone replaced 3 times (learning along the way that my $350 phone was being swapped or used look-alikes with some other dude’s earwax in the cracks). Well, three strikes, and Verizon was out. They said that I would have to buy a new, different phone if I wanted to fix the issues. I said I would leave. They said go ahead. I drove to AT&T.

Now I have the iPhone on a sub-standard cellular network, and I couldn’t be happier. Ok, I could be happier. But with all this talk of how evil AT&T and Apple are acting, and how horrible the network is, I have to ask again if anyone has been awake for the last 5 years. AT&T’s customer service is all but wonderful, and the network isn’t bad either. If Verizon is 100% in quality of calls (because they are), then AT&T is about 80% on a bad day, and 85%-90% on a good day. Usually I can make calls the way I like, but I’d say I get hundreds of dropped calls a year, where on Verizon it was almost a privilege to drop a call, as it happened 3-5 times tops. Still, 100’s of dropped calls in a year when I make tens of thousands of calls, the odds ain’t bad when looked at in perspective.

Then there’s the App store that so few have been complaining about lately. Sure, it’s not perfect. But did you guys ever TRY to find software for the palm pilot, let alone the palm phones? It was hell. If you could find what you wanted, tucked away in the corners of the virtual universe, chances are you would have to do a rain dance or some other crazy ritual to get it installed and working. It was extremely hit or miss. Once again, while the App store isn’t perfect, it’s an epic breath of fresh air compared to the prior alternatives. Apple has kept tight control of their handset sphere, and that, my friends, is what makes the iPhone so incredible.

I have been asking myself recently: would I return to Verizon if they jumped on the iPhone bandwagon? Probably not. Maybe, but probably not. I hated the crap I had to deal with from a customer non-service standpoint, and that really matters to me. Feeling like I could stay or go, and they didn’t give a load which I chose bothered me to a great extent. Then there’s the price. Why would I pay more just to be kicked around by those goons. The offer would have to be pretty sweet to jump ship and return to Verizon. Now, maybe I’d consider Sprint, as they share the same network in many places, but even that’s unlikely.

So, what’s driving these folks from the iPhone and AT&T? Same thing that drove me from Verizon. Seething hatred. They’re making a statement, a vote if you will with their wallet. They’re saying enough, because they’re just mad enough. But that’s the thing: most people are NOT seething about AT&T and Apple’s decisions. And I’d argue most are aware of them. They just don’t care. I would assume many of them remember what the dark ages of cellular strangleholds were like, and are perfectly content with the solutions that Apple has come up with to cure their calling woes.

The takeaway, from my perspective, is this: You have to HATE AT&T and Apple to leave for the Palm Pre or an Android phone.

But wait – I hate AT&T. Sure, I talk nice about them in public, but taking a 20% hit in call quality IS annoying. I do hate them, but not enough to – even for a second – consider switching to T-Mobile, Verizon, or Sprint. Even IF they had the iPhone, I think it would take some very real convincing. The better network, Verizon, is run by some big anus, and the others seem to be a downgrade in network quality, which I can’t afford. So while I think it’s good that people want competition, openness, and freedom of consumer choice, I think everyone would benefit from a good dose of historical reflection.

Check out this video shot on the Nikon D300s:

Feel free to drop by my vimeo page and join the discussion!

(P.S. If you watch the video at the link above, you’ll get a larger version)

Enjoy!

Mud Bath – D300s Test Footage from Ron Adair on Vimeo.

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Digital Review has an interesting in-depth comparison between the Nikon D90/D5000 and the Canon Rebel T1i 500D. Nikon offers better build quality, double the shutter life, better ergonomics, better button/menu/interface design, better image quality, better video mode, lower pixel density, better high ISO performance…not to mention the whole lineup of lenses that so many Canon V-SLR shooters are picking up so they can shoot better video on their Canons.

Short translation: the Nikon kicks the crap out of the Canon. Again.

There’s a tremendous difference between price and value. I’m not afraid to pay top dollar for what I buy, but only if by paying more I’m receiving a greater value. I’m frankly surprised so many people can willingly spend more for less, as is almost always the case with Canon cameras. I think, generally speaking, that Canon shooters don’t understand that “more megapixels” doesn’t automatically mean “more camera”, or better images for that matter.

If you’ve seen the Laptop Hunters ads from Microsoft recently, you know that every single one of them features an Apple computer at some point during the “Hunter’s” shopping adventure. But why? Microsoft has TEN TIMES the software market share Apple has, and is the de-facto standard in personal and business computing markets. So why is Microsoft dumping incredible amounts of time, money, and emotion into this ad campaign against a flea on their back? Because they’re scared. Microsoft isn’t just scared, in fact, they’re terrified.

While on one hand you might look at Apple’s paltry 9% market share and balk at the infinitesimal nature of it, you might also contrast it with the 2.41% market share Apple held only 4 years ago. Apple is hitting the consumer/business sweet-spot hard, and Microsoft has nowhere to go but down.

Case in point: Microsoft’s Internet Explorer. Once hailed as the titan of web browsers with a >95% user base, IE today seems to be in a virtual market-share free-fall, nearing the 50% install base for all browsers worldwide. Just a few very short years ago Microsoft had a clear market advantage, while competitors had little hope of breaking in on the exclusive browser party. Yet, despite all the haughtiness of IE (maybe even because of it), other browsers such as Firefox and Safari have been able to chip away steadily at IE’s grip.

But most frightening to Microsoft must be the fact that while they’ve employed over 1,000 full-time developers at one time on IE, Mozilla employs only 175 full time employees. How did this small, lean, hodge-podge group of hackers manage to take the rug out from under Microsoft? While there are probably many factors (which I certainly won’t address here), it’s likely in part due to the fact that the Firefox developers were focused, determined, and eager to address a serious problem that was crippling the web space.

I can only see the competition having a royal fit behind closed doors in response to the current “browser war” climate. When all you have is everything, how can you survive if someone starts taking it away, little by little? In the last two years we’ve seen Microsoft pledge renewed support to web standards, CSS3/XHTML support, and even :gasp: transparent PNG’s. For those of you who don’t know how big of a deal this is, just ask your IT guy.

And don’t forget the smartphone market. I recall a couple of years back watching Steve Ballmer (chair-throwing CEO of Microsoft) scoffing violently at the idea that the iPhone posed a threat to their smartphone market dominance. His smarmy “Well, let’s wait and see, hahaha” attitude is nothing short of epic by way of fail. Not only has Microsoft lost half of their Windows Mobile presence seemingly overnight, they’ve lost nearly all of it to one, single phone: the teeny-weeny iPhone. Yes, that fledgling little phone has snuck in and stolen the proverbial wind right out of Microsoft’s smartphone sails.

And so the Déjà vu begins for Microsoft. Apple has gone from just over 2% desktop market share in ’05 to nearly 10% today. If Apple were to continue at this rate, they could theoretically own the entire OS market within the next ten years. Unlikely, but a frightening prospect for a company that has just witnessed how deafening the sound of a little trickle can become once it turns into an unstoppable landslide. Even with Microsoft’s sudden “conversion” to open web standards for their browser lineup, they’ve been able to do little to stop the inevitable slide down the slippery slope. Losing their grip on the web through IE is bad enough in a world where desktop apps are dwindling. But to lose additional OS install base to Apple, well that would be downright disastrous. Microsoft had a pretty good lock on consumer’s buying decisions because of IE. But with that strangle hold now loosened, people are beginning to peel back the scales from their eyes, and are curious to learn what else there is to see. Of course, there’s Apple. And oh, what a sight for sore eyes it is.

Then there’s the matter of money and power. Apple may be half the size of Microsoft, but as others have shown, Microsoft isn’t impenetrable. And Apple’s half-as-big size isn’t a bug that can be stepped on, it’s a smaller army with shorter swords but sharper tactics. Apple pulls in a healthy $33 Billion (that’s B) per year, and has over $15 Billion in cash on hand (probably closer to $18 bil by now). This from a company that Michael Dell (Founder of Dell Computers) stated that, if deciding what to do with Apple were up to him, he would “shut it down and give the money back to the shareholders”. Oh, and that was before Apple kicked Dell to the curb, surpassing Dells market cap in 2006. Yikes!

Also, let’s not overlook the irony of Microsoft paying their “hunters” to buy a computer with Windows on it, giving the deeper impression that the only value that comes from a PC comes by way of free, not cheap, when cheap is probably the biggest selling point of the commercial. I mean, even I would be thrilled for at least one day if someone outright bought me a Kia. Still, that wouldn’t stop the realization from hitting the very next day that I wanted to sell it.

So, back to the Laptop Hunters. For Microsoft, this isn’t a campaign to be cool. This isn’t even a campaign to sell the brand or the product. This is a campaign to survive. I’ll repeat myself, because this is really the point of it all: THIS IS A CAMPAIGN TO SURVIVE. This campaign is an attempt at a controlled blast to try to stop the Apple avalanche. Because Microsoft knows if things keep going as they have been for the last 5 years, they’re Applesauce. Maybe a more apt name for Microsoft’s Laptop Hunters campaign would be Apple Sniping. Clearly, the last thing Microsoft is hunting here is laptops.

*EDIT: As of Aug. 3rd, Apple apparently has just about $25 billion in total cash. http://finance.yahoo.com/q/ks?s=Aapl

Apple share: http://www.jeremyreimer.com/total_share.html, IE Reference: http://en.wikipedia.org/wiki/Internet_Explorer, Mozilla reference: http://www.spreadfirefox.com/node/238

Seth Godin commenting on the life and times of Walter Cronkite:

At every turn, he acted as if he had a responsibility to his audience. He didn’t do the right thing because he thought it would help him get ahead and then one day he’d get his share. Instead, he always did the right thing because that’s who he was.

Transparency works if it’s authentic.

I’ll go a step further. Not only does authentic transparency work, but any business found without it over the next ten years is going to see some pretty rough times. Transparency will happen, whether you like it or not.

With Facebook, MySpace, Twitter, and all the other social networking (ahem: voyeur-in-training) sites out there, it’s just a matter of time before the new media exposes your company as one people can trust, or one that more quickly meets it’s doom due to heightened customer awareness, and subsequent brand-abandonment.

http://sethgodin.typepad.com/seths_blog/2009/07/walters-lesson.html

Apparently, the latest Microsoft ad was shot on the super sexy RED One digital video camera. Shame. The piece borders on painful, and is a cheap reproduction of a cheap reproduction of something that shouldn’t have cost what I’m sure it did in the end. Funny that it could only be created using a Mac. Not funny that RED’s name got a little dirt on it today.

Ads that have ranged from childish plastic-dinosaur-headed pc using morons to lame action adventure wannabes compels me to ask over and over and over again: “Microsoft—WHAT ARE YOU THINKING? Does your demographic find this funny? Glad I’m not your demographic.

microsoft dinosaur head campaign

Trying to be cool. Trying to be funny. Trying to be smart. Trying, and failing. Why don’t you try just being yourself. Be honest. Be open. Be clear. What in sam hill does telling me that I’m going extinct by using last year’s “latest and greatest” Microsoft product have to do with building brand loyalty? How does showing me a lame commercial starring recently deceased MS Word character clippy make me want to trust you more than I trust a crocodile in heat?

I want to know that YOU know that you suck. That you have sucked. For the last 20 years. Then I want to hear you promise that you are changing. I want to hear that you are committed to making life better for everybody, not just your paying constituents. I want to hear you will begin supporting standards, openness, and honesty, and that this is your new mantra starting today. And five years from now when I check back in on you I want to see that this commitment has only grown stronger. Because frankly, at this point I don’t believe you any more than I believe Kim Jong-il when he says he only wants uranium so he can “…power the fizzle fountain at the National Children’s Friendly Forest Flower Exhibit, and not because I want to make nuclear warheads to blow those idiotic Americans all to hell.”

Here’s the original MS ad shot on the RED:
http://files.coloribus.com//?DLFILE=/files/paedia/reel/part_55/558211/file/ms.mp4
UPDATE: That file has been closed off to non-paying subscribers. Here’s the video on Youtube. It still sucks:

Ten layers of multi-coloured chocolate chip sponge cake, each separated with a layer of icing.

The title is what sells it.

via thisiswhyyourefat.com

Engulfed (photos)

July 13th, 2009 Permalink

A few months back I pulled my car off a dirt road and trudged through quite a bit of brush in order to get a closer look at this fire. I was on my way home, and could see the plumes of black smoke for miles as I approached via the freeway.

I decided on a whim to get closer and see what I could see, even though I didn’t have my “real” camera with me. I met up with an amiable fellow named Thomas, and together we went fire-hunting with our iPhones. It took a lot of cutting through the willows, but eventually we did come within spitting distance to the burn.

Needless to say, it was an incredible sight. The photos don’t do it justice. I was really wishing I had a RED One with a long lens, or at least my D2X with me. The imagery, quite honestly, was breathtaking. Real, high resolution images would have been awesome, and high quality film/video would have been even better.

There were a few times that the flames were a bit too close for comfort, though for the most part we were careful not to let ourselves become surrounded. But the thing that probably struck me the most—aside from the 30-35 foot high surges—was the living nature of the flames as they collectively danced along the tops of the brush, speeding to one patch, burning, pausing, then speeding to another. The heat rose visibly off of the browning reedtops as they bowed dutifully toward the flames, being tanned by the unbearably high temperature. It was clear that these flames had a mind and will of their own, as well as the power to command nature. You can’t help but wonder how anyone would be so foolish as to take its power lightly.

As an aside, I’ve always wondered what fire is. It’s not solid, it’s not gas, it’s not liquid. It isn’t air, earth, or water. It isn’t made of particles, though it seems to produce quite a few as it burns. What is it? Its one of the few things in this world you can’t hold, but you can definitely feel. Maybe I’m way off in my assessment. For instance, maybe it’s actually a gas. I’m a photographer, not a scientist. Either way, if you can shed any light on the mystery, I’d love to hear about it in the comments.

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P.S. Notice the finger in the top half of shot number 3? Probably not. But that’s how I achieve manual exposure on the iPhone 3g in a high contrast scene. Not ideal, but hey, it works.

✈ Sent from my iPhone 

***All images shot and edited exclusively on the iPhone. (First image gamma adjusted in PS due to WordPress being a bit too aggressive in srgb gamma correction.)

Literally minutes after meltdown número uno, we’re presented with a second glorious performance—an encore, if you will.

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✈ Sent from my iPhone 